“It will be a question of credibility for the entire music industry. “In the industry, there are rumors that there are manipulated playlists and songs that are fake,” Swedish Musicians’ Union president Jan Granvik said of the Firefly fake-artist controversy, per a Swedish-language statement provided to DN. The information – in coordination with Spotify’s previous disclosure that “of the eight million people who have distributed any songs to Spotify, 5.4 million of them have released fewer than ten tracks all-time” – raises interesting questions about the streaming service’s creator community and its goal of having 50 million on-platform creators by 2025. One such profile, named “White Noise Baby Sleep,” has racked up a staggering 716.26 million Spotify streams to date with a “song” entitled “Clean White Noise – Loopable with no fade.” Needless to say, though, these and similar tracks don’t typically take away spots on popular Spotify-maintained playlists from actual artists, and the point is worth considering (alongside the straight royalty payouts) with regard to the ongoing criticism.
Back in early 2021, for instance, “white noise” pages entered the media spotlight for their massive Spotify followings and correspondingly substantial earnings.
Of course, relatively popular Spotify artist profiles for non-artists aren’t new. Through his new company, Nick Holmstén says he was not involved in licensing agreements with record companies during his time at Spotify,” wrote DN. “On social media, he can be seen hanging out with the Firefly founder, who has also participated in major Spotify events.
0 kommentar(er)
